Transparency is a cornerstone of how we work. Here's exactly what happens at every stage of your journey with Serene Images — so there are never any surprises, only delight.
Everything begins with a complimentary 30-minute phone or video call. This is not a sales pitch — it's an honest, two-way conversation. We'll ask about the areas of your home that cause the most friction, the outcomes you're hoping for, any deadlines you're working with (moving, holiday hosting, a new baby on the way), and your general comfort level with the process. You'll have the chance to ask us anything — about our approach, our pricing, our team, or our past projects. By the end of the call, both of us will have a clear sense of whether we're the right fit.
For Whole-Home and Kitchen engagements, our lead designer visits your home for a thorough walkthrough. This typically takes two to four hours, during which we photograph every room (with your permission), measure storage areas, observe traffic flow patterns, and discuss your daily routines in detail. For Closet Curation projects, this assessment can often be conducted virtually via video call. The assessment fee is applied as a credit toward your project if you proceed — so it's effectively free.
Within five business days of your assessment, you'll receive our Spatial Design Blueprint — a comprehensive, room-by-room document detailing exactly what we plan to do, the storage products and systems we'll use, a projected timeline, and a fully transparent cost breakdown. There are no hidden fees, no surprise upcharges, and no ambiguous line items. You review the Blueprint at your own pace, request any modifications, and approve the final plan before a single item in your home is touched.
This is where the magic happens. Our team arrives on the scheduled date, fully prepared with all necessary products, containers, labels, and hardware. We work room by room, involving you as much or as little as you prefer. Some clients love to be part of every decision; others prefer to hand us the keys and return to a finished space. Both approaches are completely valid, and we adapt accordingly. Throughout the process, items designated for donation are carefully packed and either picked up by our vetted charity partners or dropped off on your behalf. Items for consignment are photographed and listed with our resale partners, with proceeds returned to you.
Once the work is complete, we conduct a detailed walkthrough with you. We explain every system, show you how each storage solution functions, and present your Household Maintenance Manual — a personalized guide that documents where everything lives, how to maintain each system, and when to schedule seasonal refreshes. This walkthrough is often the most emotional part of the process. Clients frequently tell us it's the first time their home has felt truly "done."
Your relationship with Serene Images doesn't end at the reveal. Every engagement includes a follow-up period — 30 days for Closet Curation, 60 days for Kitchen Reset, and 90 days for Whole-Home Transformation. During this time, we check in by phone or email, schedule adjustment visits if any system needs fine-tuning, and answer any questions that arise as you settle into your newly organized home. We also offer priority booking for Seasonal Refresh visits, so maintaining your transformation over the long term is effortless.
Our services range from $2,800 for a single Closet Curation to $12,000+ for a Whole-Home Transformation. The final cost depends on the size of your home, the number of rooms included, and the complexity of custom storage solutions needed. Every client receives a detailed, itemized proposal before any work begins — there are no surprise fees. We also offer flexible payment plans for larger engagements.
A Closet Curation typically takes one to two days. A Kitchen Reset requires two to three days. A Whole-Home Transformation ranges from one to four weeks, depending on the size and condition of the home. We work on a room-per-day basis for most engagements, which allows us to maintain quality without rushing. Your Spatial Design Blueprint includes a detailed project timeline so you know exactly what to expect.
It depends on your preference. For the initial sorting and decision-making phase, we recommend that you're present — particularly for sentimental items and wardrobe curation. However, once the sorting decisions have been made, many clients prefer to leave us to complete the implementation phase independently. We're fully insured and bonded, and we treat every home as if it were our own.
We handle all post-sort logistics. Gently used items in good condition are donated to our network of vetted charitable organizations, and we provide you with an itemized donation receipt for tax purposes. Higher-value items can be directed to our consignment partners — you receive the proceeds. Items that are damaged or unsalvageable are responsibly recycled or disposed of through eco-certified waste services. Nothing goes to landfill if we can help it.
Absolutely not. Every decision about what stays and what goes is entirely yours. Our role is to facilitate — not dictate. We'll ask thoughtful questions, present options, and gently challenge assumptions when we sense that an item is being kept out of guilt or obligation rather than genuine utility or joy. But the final call always belongs to you. We've worked with hoarders and minimalists alike, and we approach every client with the same non-judgmental respect.
Yes. While our studio is based in SoHo, Manhattan, we regularly serve clients throughout the tri-state area (New York, New Jersey, Connecticut) and have completed projects in over 36 states. For locations beyond the tri-state area, travel fees may apply depending on the scope of the engagement. We also offer comprehensive Virtual Coaching sessions for clients anywhere in the country who prefer a guided DIY approach.
Every member of our team undergoes a thorough background check prior to employment. Serene Images LLC carries comprehensive general liability insurance with a $2 million aggregate policy, as well as professional liability (errors and omissions) coverage. We're also bonded for your additional peace of mind. Proof of insurance is available upon request and is included in our client welcome packet.
Your satisfaction is our top priority. If any aspect of the finished work doesn't meet your expectations, we'll return at no additional cost to make adjustments during your follow-up period. In our fourteen years of operation, we've maintained a 98% satisfaction rate — but in the rare event that we can't reach alignment, please refer to our Refund Policy for details on our resolution process.
We love talking about organization. Reach out and we'll answer anything we haven't covered here — no commitment required.